Local Competition Report
It’s an extremely competitive environment among national, regional and local media players with everyone embracing both traditional and digital advertising and marketing platforms. Track all your competitors with BIA’s Local Competition Report – a unique report providing local advertising estimates for TV, radio and major online companies that target local markets.
The Local Competition Report provides data-grounded insights your company needs to:
- Stay competitive
- Determine revenue generation activities
- Drive strategic thinking around sales and product development
CROs, EVP/SP Sales, CMOs, Chief Strategy Officers, Chief Revenue Officers, VP Pricing and Yield Management at traditional and digital media companies.
- Nationwide Estimates
- Top Ten Billers
- Mobile Advertising Revenue
- Combined (Mobile + Desktop/Online) Digital Advertising Revenue
- Sales Channel Advertising Revenue Distribution
- Combined Traditional & Digital Local Advertising Competition – Actual $
- Combined Traditional & Digital Local Advertising Competition – Percent Breakout
- Top Online/Desktop and Mobile Billers
- Local Over-the-Air Television, Radio and Newspaper Competition
Reports are available for every U.S. local market. Click to view more details like the TOC, data screenshots and more.