U.S. Local Advertising Forecast

BIA’s U.S. Local Advertising Forecast provides a nationwide overview of ad spend. The five-year forecast covers 17 media and offers a comprehensive and authoritative view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.

Current U.S. Ad Forecast Published: Dec, 13, 2021

Read Current Public Findings | Listen to Forecast Podcast

The U.S. Local Advertising Forecast is helpful to:

Understand the market outlook now and in five years

Track share of wallet across media

Examine competition across digital and traditional media

How to Access the U.S. Local Advertising Forecast

BIA’s U.S. Local Advertising Forecast can be accessed either through a subscription to BIA ADVantage or by purchasing the current version of the forecast on our shopping cart.

Nationwide View in BIA ADVantage

The BIA ADVantage platform delivers local advertising revenue intelligence. One of the views available within the platform is a nationwide view that delivers a five-year forecast for 17 media and 96 business categories.

The nationwide view in BIA ADVantage offers a deep dive into our digital advertising forecasts covering ad spend in Google, Facebook, Radio and TV Digital, Twitter and more.

For details, contact sales@bia.com for a demonstration.

U.S. Local Ad Forecast Deck

BIA updates its forecast four times a year, and each time publishes a U.S. Local Ad Forecast deck available for purchase on our shopping cart.

The deck examines spend between digital and traditional media, offers regional analysis, and delivers top business vertcal spend details.  It contains 50+ slides of charts, insights and analysis. When you purchase, you get the deck in PDF and PPTX format.

Click for details and to purchase.

NOTE: BIA ADVantage subscribers get access to the deck in the Reports & Webinars area of BIA ADVantage. Login now to view.

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U.S. Local Advertising Forecast DecUpate Cover

INDIVIDUAL MEDIA COVERED IN THE FORECAST:

Direct Mail

Local Video

(Over-the-Air-Television, Local Cable Television, Out-of-Home/OOH Video)

Newspapers

Online/Interactive

Radio

Mobile

Directories

(Print & Internet Yellow Pages)

Social

Local Magazines

Out-of-Home

SAMPLING OF TOPICS EXAMINED IN THE FORECAST:

Annual revenue changes for each media

Local video advertising revenues distribution across media

Share of mobile ad spend by format (e.g., display, search, SMS)

Local versus national ad spend for mobile and social

Local search versus top-line search revenue

Google: 2016 Top-Line Search Leader

Social trends around Twitter, YouTube and LinkedIn

BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.