BIA forecasts provide the big picture on ‘local’ advertising & marketing.

Want predictive analytics and insights about the local advertising marketplace? Turn to BIA U.S. local advertising forecasts.

For over 37 years, BIA has been at the center of local advertising, tracking nationwide and local market advertising.

Our forecasts offer the industry’s best predictive analytics and insights to explain market dynamics and show where the dollars are being spent both across media and business verticals.

Whether you want a forecast that delivers a view of nationwide ad spending, or you want to drill into a local TV or Radio market, BIA offers several different ways to access our forecasting:

Our forecasts draw from our own proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.


BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.