BIA forecasts provide the big picture on ‘local’ advertising & marketing.

Are you looking for predictive analytics and insights about the local marketplace? Turn to BIA’s forecasting suite: national advertising forecast and local market forecasts and competition reports.

Whether you want a forecast that delivers a view of national ad spending or you want to drill into a local market, BIA offers a series of reports for all business purposes.

BIA’s forecasts offer the industry’s best predictive analytics and insights into the local marketplace. Our forecasts explain market dynamics and where the dollars are being spent.

Our forecasts draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.


BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.