Intelligence, Research & Services for the Broadcast Media Industry
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Where are the advertising dollars going (i.e. media) and who is spending those dollars (i.e. business verticals) in your local market? Who are your national, regional and local competitors?
Track the ad spend in your local market with a Media Ad View report and your competition with a Local Competition Report. Reports available for all 210 local U.S. markets.
Media Ad View reports provide the detail you need to better understand your local advertising landscape. Choose from four different reports that deliver ad information by market, media and vertical subcategories, as well as nationwide.
Quick scan of single market, 12 media, 12 verticals
Deep view of 1 vertical subcategory across 12 media, for one local market
Full analytics for one market, across 12 media, 12 verticals and 94 vertical subcategories
Aggregated summary of 210 markets, 12 media, 12 verticals 94 vertical subcategories
Includes all subcategories of chosen vertical
Track all your competitors with BIA’s Local Competition Report – a unique report providing local advertising estimates for TV, radio and major online companies that target local markets.
- Nationwide Estimates
- Combined Traditional & Digital Local Advertising Competition – Actual $
- Top Ten Billers
- Top Online/Desktop and Mobile Billers
- Local Over-the-Air Television Competition
- Local Radio Competition
- Local Newspaper Competition
- Combined (Mobile + Desktop/Online) Digital Advertising Revenue
- Mobile Advertising Revenue
- Sales Channel Advertising Revenue Distribution
MEDIA Access Pro™ is the most comprehensive, up-to-date database available for the broadcast and newspaper industry. Updated daily, MAPro covers both rated and non-rated markets and delivers information on:
- 25,000 commercial and non-commercial radio stations
- 13,000 full- and low-power TV stations
- 6900 daily and weekly newspapers in the United States, Canada and Mexico
New Data: Retransmission consent estimates on local television
BIA developed a modeling formula that uses its public information and industry knowledge to provide a deeper examination into the revenue streams for each station. More details.
MEDIA Access Pro Available Online
Access and search the database with Macs, tablets and laptops – anywhere there’s an Internet connection. Learn more about this exciting product enhancement.
For a product demonstration and information on subscribing, contact us today at firstname.lastname@example.org or (703) 818-2425.
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State of the Industry and topical reports for the TV and radio industry. Introducing our latest series: Public Media Company Profiles.
Local Commerce Monitor (LCM), our proprietary survey of SMB advertisers, offers key intelligence about the marketing trends of small and medium-sized business (SMBs).
Reports identifying local competition and advertising revenue across markets, media and business verticals.
Market-by-market directories & reference guides for TV, radio, and newspaper
Tracking translators moving into or closer to your markets?
Subscribe to our Translator Watch to automate the work.
Looking for predictive analytics and insights about the local marketplace?
Our U.S. Local Advertising Forecast provides a national overview of U.S. spending in local markets. Covering twelve media, it offers a comprehensive and authoritative view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.
The advertising forecast is helpful for:
Are you trying to secure a new investment or value an asset such as a web property, spectrum or FCC license? Do you need assistance with impairment testing, evaluating an agreement, or planning your estate?
The media valuation and appraisal team at BIA has analyzed the full media and technology landscape for over 33 years. We deliver the experience and rigorous attention to quality assessments today’s businesses require for their important projects.
Browse our services: fair market valuations, tangible and intangible appraisals, due diligence, stock valuation, spectrum valuations, fresh start accounting, fairness and solvency opinions and litigation support & expert testimony.
To discuss a project, contact us at email@example.com.