Programmatic advertising has been garnering press attention and momentum in the past year across the national television market. We’re now ready for a breakout year in local television, and BIA/Kelsey is covering it to deliver insights and strategies.
BIA/Kelsey and an expert panel compare and contrast the national and local television markets to explain what to expect as local programmatic ramps up over the year. We also answer six important questions during the webinar.
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