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The local TV market will finally see some significant advanced TV deployments in 2018, at scale. In this webinar we’ll hear directly from some of the industry leaders in this space including Publicis Media Exchange, WideOrbit, Imagine Communications, and Operative.
The advanced TV market for local TV has benefited from earlier innovation and deployments in the national TV market. This year marks the first major uses of local broadcast TV automated workflow platforms to place a multimarket local TV buy by a major holding company and national automotive brand. This platform reduced workflow steps, time to execution, and enables marketers to plan and buy local TV in smarter and easier activations.
We’re also expecting to see significant deployments of smart TV, OTT, and cross-platform solutions as media and marketing executives seek the best way to reach and engage their strategic segments. We’ll look at where these initiatives stand and what we’re expecting to see.
- Rick Ducey, Managing Director, BIA Advisory Services
- Mitch Oscar, Advanced TV Strategist, USIM
- Frank Friedman, President, Publicis Media Exchange
- Eric Mathewson, CEO/Founder, WideOrbit
- Sarah Foss, Chief Product Officer, Advertising Management Systems, Imagine Communications
- Lorne Brown, CEO, Operative