Leading Local Insights
Get on point, timely analysis of the local media marketplace with BIA’s Leading Local Insights Podcast.
Visit every Tuesday for a new podcast from Leading Local Insights. BIA shares its current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and much more.
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Episode 1: March 16, 2021
In this edition, BIA’s Managing Director, Rick Ducey, talks about ad-supported Over-the-Top (OTT) TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT and discusses consumer and industry trends. He also explains how OTT and ATSC 3.0 might work together in the future.