The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected to spend $62.7 billion in 2019 to target local consumers,…
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder…
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting…
LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV CHANTILLY, Va. (September 12, 2018) – Local advertising spending…
LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing, publishing,…
LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California. CHANTILLY, Va. (June 12, 2018)…
New data integration part of continuing alliance between BIA and SalesFuel to deliver local market sales and advertising intelligence through their proprietary data platforms. Chantilly, VA (Jun 11, 2018) – BIA Advisory Services today announced the…
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience measurement and ratings information into BIA…
New report examines how marketers are using television and mobile to design effective advertising campaigns across multi-platforms CHANTILLY, Va. (May 8, 2018) –BIA Advisory Services estimates advertisers will spend $20.8 billion in local television and $22.1 billion in location-targeted mobile…
LOCAL IMPACT DC event on May 10 will forecast share of wallet between digital and traditional media both nationwide and in local markets CHANTILLY, Va. (May 7, 2018) Local search advertising on Google and local advertising on YouTube will top $19 billion…
