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Press Releases

Home Press Releases

BIA’s U.S. Local Advertising Forecast 2021 Reveals A Little Growth Across Media Even Without Political Advertising

  • December 3, 2020
  • Press Releases

OTT and Connected TV Expected to be Game Changers for the Broadcast Industry Starting in 2021 CHANTILLY, Va. (Dec 3, 2020) – In its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services estimates total local advertising revenue across all media in…

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BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts

  • August 12, 2020
  • Ad Revenue, digital ad revenue, Press Releases, Traditional Ad Revenue

Political and other key verticals offer some opportunity for revenue generation for fourth quarter. BIA will discuss preparing for fourth quarter and 2021 during an executive webinar Aug. 18. CHANTILLY, Va. (Aug 12, 2020) – Examining the continuing economic fallout from…

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BIA Revises Local Radio Advertising Estimates Down to $12.8 B in 2020 Due to Pandemic; Transition to Digital Accelerating

  • June 25, 2020
  • Press Releases

New forecasts available for all Radio Markets in BIA ADVantage, MEDIA Access Pro and Investing In Radio Market Report, 1st Edition 2020 CHANTILLY, Va. (June 25, 2020) – BIA Advisory Services has reduced its early second quarter 2020 forecast for U.S.…

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BIA Lowers 2020 Local Television Station Advertising Revenue Forecast to $18.5B

  • May 21, 2020
  • Ad Revenue, Press Releases, TV Ad Revenue

Political, OTT and Digital Advertising Will Slightly Balance the Negative Effect of the Pandemic on Local Advertising CHANTILLY, Va. (May 21, 2020) – BIA Advisory Services’ has lowered its early second quarter 2020 forecast for U.S. local TV advertising due…

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BIA Revises its U.S. Local Advertising Revenue Forecast Down to $144.3B Due to Coronavirus Impacts

  • April 27, 2020
  • Press Releases

BIA estimating a double digit decline nationwide across all U.S. local advertising from its original 2020 forecast. CHANTILLY, Va. (April 27, 2020) – As the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services has adjusted its revenue projections…

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BIA Revises Its Local Political Ad Forecast for 2020 – Expects Spending to Hit $7.1B Due to Presidential and Other Contested Races

  • March 5, 2020
  • Press Releases

Chantilly, VA – March 5, 2020 - BIA Advisory Services has raised its Local Political Advertising Forecast to $7.1 billion in 2020 from an earlier estimate of $6.6 billion this past fall. Of the $500 million increase, an additional $197 million…

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Study: Main Street and Madison Avenue Primed to Zone Target Audiences on FM Radio

  • February 25, 2020
  • Press Releases

Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. NEW YORK (February 25, 2020) – More than 90% of…

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Sizing Growth Opportunities for NextGen TV in Local Markets: Clear Upside Potential According to BIA Study

  • January 16, 2020
  • Press Releases

NextGen TV has 8.0% CAGR Revenue Growth Scenario, versus 3.8% CAGR baseline CHANTILLY, Va (January 16, 2020) – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next…

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U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast

  • November 6, 2019
  • Press Releases

BIA’s U.S. Local Advertising Forecast 2020 reveals that political and over-the-top (OTT) advertising, and growth in mobile and social ads will be key elements in local media next year. CHANTILLY, Va. (Nov 6, 2019) – In its newly released U.S. Local…

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BIA Unveils Local Over-the-Top Advertising Forecast at TVB Forward 2019 Conference; Revenue to Hit $2.13B by 2024

  • September 26, 2019
  • Press Releases

Chantilly, VA, September 26, 2019 – BIA Advisory Services has expanded its advertising forecasts to include local over-the-top (OTT) advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million in OTT revenue, increasing nearly 148 percent…

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Media Mentions
  • LOCAL ADVERTISING WILL REBOUND STEADILY IN 2021, NEW REPORT PREDICTS

  • BIA Projects 2.5% Local Ad Growth in 2021

  • U.S. Local Ad Revenue to Grow in ’21, BIA Predicts

  • BIA Forecasts Modest Total Ad Spend Growth For 2021

  • OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

Press Relations

Interview requests, media inquiries, conference press passes, please contact:

Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991

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BIA Advisory Services measures its success by what our clients achieve. Contact us today at (703) 818-2425 or sales@bia.com to discuss how we can assist your company.

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BIA Capital's experience, reliability and integrity give us the ability to deliver unique, proven service and successful results for our clients. Please contact us to discuss how we can help you achieve your business goals.
E-mail Chuck Wiebe at cwiebe@bia.com or Gregg Johnson at gjohnson@bia.com or call us at 703-818-8115.

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