Mitch Oscar covers the advanced television arena.
Expertise: Programmatic, Advanced TV, OTT
Mitch Oscar is BIA/Kelsey’s executive industry advisor covering the advanced television arena including addressability, programmatic TV, ad-supported video on demand and OTT.
Oscar is the founder of HocusFocus, a media and marketing thought leadership consultancy that specializes in analyzing and developing television advertising models from a television point of view. He is the editor of the weekly publication HocusFocus, a media ecosystem newsletter. Since the company’s inception in 1993, Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Alcatel Lucent, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, Donovan Data Systems, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorgan Chase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (U.K.), Navic, Nielsen Media Research, Public Television’s WNET, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon and Visible World.
Oscar was the architect and moderator of The Collaborative Alliance (2003-2012), a quarterly forum where on average 250 media professional gathered over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. His current collaborative association is The TV Programmatic Secret Society, whose mission is to create dialogues about issues, models and data affecting the evolution of the TV programmatic landscape.
His book, “Trials & Defibrillations: Interactive Television in the U.S.,” published in 2008, was one of the first to offer a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. It is a primer for those media professionals not familiar with the realm and a guide for those navigating through the maze.
Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.