Mobile will represent 12.6% of local advertising spend in 2018 and will grow to 19.2% by 2022. By that time, social media advertising revenue will almost double 2017 levels.
Get a comprehensive examination of market-based advertising revenue estimates for local mobile and local social in the new forecast report 2018 U.S. Local Advertising Forecast: Mobile and Social. This five-year forecast examines:
- Nationwide ad spend
- Location-targeted and non-location-targeted mobile ad spend
- U.S. mobile social versus desktop/table ad spend
- Social media advertising by company
- Social local versus national ad spend
Key drivers and detailed analysis on both media are included in the report.
Click for details on the local mobile and local social forecast.