Selling to Local Businesses – New SAM Report

The advertiser report, Selling to Local Businesses, indicates most local advertisers nationwide will hold steady on their total ad total spend and media allocations this year, but there is opportunity to grow existing ad spend for TV, mobile and social ad sellers.

Entertainment industry advertisers (i.e., amusement parks, sports teams, motion picture theaters and other entertainment venues) indicate they may make a slightly higher investment in advertising this year.

Overall, the research indicates ad sellers must be able to deliver personalized, targeted communications that deliver on important customer engagement KPIs.

More on the findings here.  Purchase the report here. 

The report is based on findings from BIA’s proprietary survey, U.S. SAM™ Survey of Advertising and Marketing.

2019 U.S. Local Advertising Forecast

This comprehensive forecast covers all forms of targeted messaging to geographic markets spent by national, regional and small and medium-sized business advertisers.

It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local Over-the-Air Television, Local Cable Television, Out-Of-Home Video, Mobile Video), Local Radio, Online / Interactive (including Local Online/Interactive, Local Search, Local Display), Mobile, Direct Mail, IYP and PYP, Out-of-Home, Social, Newspapers and Local Magazines.)

Available for purchase here.

Ad Fraud and Its Impact on Local Media Spending

BIA, in collaboration with Marketing Science Consulting Group, is conducting an advisory program to assess the effect of fraud in programmatic media.

Our goal is to help advertisers and local media publishers become aware of the risks and take proactive action to contain this growing threat.

The latest report, Ad Fraud and Its Impact on Local Media Spending, presents new data, learnings and insights from 2018.

Download the research now.

National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya

BIA estimates national brands will spend $62.7 billion in 2019 to target local consumers. Spending trends behind this number indicate brands will invest heavily in local marketing and advertising programs.

Examine franchisee local marketing trends, advertising budget allocations and top media channels in BIA’s 2019 Brand and Franchisee Advertising and Marketing Insights report.

Download the full report for free, courtesy of Vya.

Advanced TV Sales – Q4 Advanced TV Update
Summary and Webinar Materials

OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.

During BIA’s quarterly Advanced TV update webinar on Tues., Dec, 11, an expert panel provided insights on these areas. They also explained the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.

Listen to on-demand recording or view the presentation.

Want assistance with your Advanced TV initiatives? BIA can help – Here’s how.