BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
SALESFUEL’S 12TH annual State of Media Sales™ survey reveals strong, renewed industry optimism in 2023
SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with BIA Advisory Services. The survey reveals nearly 25% of responding media sales managers expect to see a revenue increase of more than 10% in 2023, reflecting optimism for the future of the industry.
Tracking the Billions of Local Ad Dollars Spent by Home Improvement
BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing.
Listen to this podcast now to get top takeaways from one of BIA’s most popular reports on local advertising. BIA analysts share the company’s expectations for advertising spend across media channels and identify the top spending sub-verticals within Home Improvement.
The State of Media Sales Survey Results 2023
In its 12th edition, this year’s State of Media Sales Survey delivers detailed insights valuable for planning, training, budgeting, and selling.
Get top findings from the survey from a recent on-demand webinar co-hosted by BIA and SalesFuel.
- Economic Pulse: BIA’s Monthly Quick Take for March 2023 March 27, 2023It’s been quite a month! Banks are getting bailed out and bought out, interest rates are continuing to rise, and Princeton made it to the Sweet 16! All this uncertainty has significant impact on Advertising spending (yes, even the Tigers’…
- ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn Claudy on Leading Local Insights Podcast March 14, 2023ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services.…
- In-Dash Visual Radio Ads: Conversation with Quu’s Steve Newberry on BIA Podcast March 10, 2023A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising…
- Economic Pulse: BIA’s Monthly Quick Take for February 2023 February 27, 2023Over the weekend I decided I need to start making my own lunch every day and not splurge on delivery. Also, I booked a 12-day vacation in The Netherlands for this Summer. Yep, like most American consumers, I have Inflation…
Transaction Update for Television and Radio (Year-to-Date):