BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Franchisee Local Marketing Trends
- 2019 U.S. Local Ad Forecast
- Investing In Publications
- Advanced TV Webinar
- Ad Fraud Research
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
BIA estimates national brands will spend $62.7 billion in 2019 to target local consumers. Spending trends behind this number indicate brands will invest heavily in local marketing and advertising programs.
Examine franchisee local marketing trends, advertising budget allocations and top media channels in BIA’s 2019 Brand and Franchisee Advertising and Marketing Insights report.
2019 U.S. Local Advertising Forecast
This comprehensive forecast covers all forms of targeted messaging to geographic markets spent by national, regional and small and medium-sized business advertisers.
It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local Over-the-Air Television, Local Cable Television, Out-Of-Home Video, Mobile Video), Local Radio, Online / Interactive (including Local Online/Interactive, Local Search, Local Display), Mobile, Direct Mail, IYP and PYP, Out-of-Home, Social, Newspapers and Local Magazines.)
Available for purchase here.
Investing in Radio and Television 4th Editions
These market-by-market reports offer historic and five-year revenue projections and much more on each industry. Final editions for 2018.
Advanced TV Sales – Q4 Advanced TV Update
Summary and Webinar Materials
OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.
During BIA’s quarterly Advanced TV update webinar on Tues., Dec, 11, an expert panel provided insights on these areas. They also explained the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.
Listen to on-demand recording or view the presentation.
Want assistance with your Advanced TV initiatives? BIA can help – Here’s how.
Ad Fraud and Its Impact on Local Media Spending
BIA, in collaboration with Marketing Science Consulting Group, is conducting an advisory program to assess the effect of fraud in programmatic media.
Our goal is to help advertisers and local media publishers become aware of the risks and take proactive action to contain this growing threat.
The latest report, Ad Fraud and Its Impact on Local Media Spending, presents new data, learnings and insights from 2018.
- Strategic Brief: What’s Your Accountability Strategy? February 5, 2019In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
- Local Strategies for Selling Digital January 30, 2019Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…
- Over Half of Retailers’ Local Ad Spend Goes to Digital January 24, 2019Last week Amazon announced that millions of small and medium-sized businesses (SMBs) worldwide are selling through Amazon (over one million alone in the U.S.). According to Amazon, it has helped more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in its stores worldwide, and nearly…
- Digital Opportunities for TV/Cable Ad Sellers Abound January 16, 2019BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television advertising accounts for…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.