BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
SALESFUEL’S 12TH annual State of Media Sales™ survey reveals strong, renewed industry optimism in 2023
SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with BIA Advisory Services. The survey reveals nearly 25% of responding media sales managers expect to see a revenue increase of more than 10% in 2023, reflecting optimism for the future of the industry.
Tracking the Billions of Local Ad Dollars Spent by Home Improvement
BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing.
Listen to this podcast now to get top takeaways from one of BIA’s most popular reports on local advertising. BIA analysts share the company’s expectations for advertising spend across media channels and identify the top spending sub-verticals within Home Improvement.
The State of Media Sales Survey Results 2023
In its 12th edition, this year’s State of Media Sales Survey delivers detailed insights valuable for planning, training, budgeting, and selling.
Get top findings from the survey from a recent on-demand webinar co-hosted by BIA and SalesFuel.
Transaction Update for Television and Radio (Year-to-Date):