BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Phases of COVID Recovery
- Updated 2020 U.S. Ad Forecast
- WEBINAR: Local Marketplace During COVID-19
- COVID-19 and Local Advertising
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
BIA estimating a double digit decline nationwide across all U.S. local advertising from its original 2020 forecast.
As the coronavirus continues to significantly impact the U.S. economy, BIA now estimates the total local advertising market for all of 2020 will be $144.3 billion, which is a 10.6 percent decrease from BIA’s prior estimate of $161.3 billion in November 2019.
The new estimate also represents a 3.6 percent decline from 2019, even with the added political advertising revenue of $7.1 billion anticipated this year.
More on the new forecast here.
Navigating the Local Ad Marketplace During the Pandemic
COVID-19 is changing the local advertising landscape. Businesses are working tirelessly to ensure employee safety, while balancing concerns for their operations and bottom line. The balancing act is not easy.
Media sellers can help their advertisers find balance by communicating their customers’ needs for goods and services.
In this webinar held on Tue, April 7, BIA and SalesFuel discuss how and where media sellers can support their local businesses. They also profile opportunities in three verticals: Financial Services, Legal and Home Improvement.
Current Outlook for U.S. Local Advertising
We’re updating our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond. We will be making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact of the COVID-19 virus.
Read our update here.
- Precision Matters More for Marketers May 26, 2020In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…
- Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories? May 21, 2020BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA…
- NAB Show Express: Selling CTV with Data-Driven Audience Activations May 21, 2020The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for…
- TV and Radio Transactions: Year to Date Update May 19, 2020As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as…
Transaction Update for Television and Radio (Year-to-Date):