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BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current News

BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace

BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
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Latest Podcast
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New Year New Insights: Finance/Insurance & Education

In this third, and final, episode of the New Year, New Insights podcast series, BIA analysts focus on two large and important verticals for local advertising – Finance/Insurance and Education.

Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers in 2023.

Listen now.

Recent Webinar
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Top Recession-Proof Opportunities for 2023

As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.

View On-Demand.

Local Media Watch Blog

Transaction Activity (as of October 1, 2022)

Transaction Update for Television and Radio (Year-to-Date): 

$ 6 B
TV Transaction Value
$ 276 M
Radio Transaction Value
98
# TV Stations Sold
526
# Radio Stations Sold
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