BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Franchisee Local Marketing Trends
- 2019 U.S. Local Ad Forecast
- Investing In Publications
- Advanced TV Webinar
- Ad Fraud Research
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
BIA estimates national brands will spend $62.7 billion in 2019 to target local consumers. Spending trends behind this number indicate brands will invest heavily in local marketing and advertising programs.
Examine franchisee local marketing trends, advertising budget allocations and top media channels in BIA’s 2019 Brand and Franchisee Advertising and Marketing Insights report.
2019 U.S. Local Advertising Forecast
This comprehensive forecast covers all forms of targeted messaging to geographic markets spent by national, regional and small and medium-sized business advertisers.
It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local Over-the-Air Television, Local Cable Television, Out-Of-Home Video, Mobile Video), Local Radio, Online / Interactive (including Local Online/Interactive, Local Search, Local Display), Mobile, Direct Mail, IYP and PYP, Out-of-Home, Social, Newspapers and Local Magazines.)
Available for purchase here.
Advanced TV Sales – Q4 Advanced TV Update
Summary and Webinar Materials
OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.
During BIA’s quarterly Advanced TV update webinar on Tues., Dec, 11, an expert panel provided insights on these areas. They also explained the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.
Want assistance with your Advanced TV initiatives? BIA can help – Here’s how.
Ad Fraud and Its Impact on Local Media Spending
BIA, in collaboration with Marketing Science Consulting Group, is conducting an advisory program to assess the effect of fraud in programmatic media.
Our goal is to help advertisers and local media publishers become aware of the risks and take proactive action to contain this growing threat.
The latest report, Ad Fraud and Its Impact on Local Media Spending, presents new data, learnings and insights from 2018.