BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B
BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent YoY growth – buoyed by overall strong economic tailwinds coming out of 2021.
Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey
SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, direct response and those how have more than half of their revenue from digital sources. Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers.
Paradigm Shifts in Local Video Advertising: Audience Building, Targeting, and Measurement
Rick Ducey, BIA’s Managing Director, examined the local video marketplace and shared BIA’s ad forecast for 2022. Along with Mitch Oscar, Director of Advanced TV Strategy at USIM, Ducey also hosted a comprehensive Q&A session with an expert panel to answer questions about audience building and targeting, and measurement.
- ATSC 3.0 Non-Core Datacasting Revenue to Reach $10.7 Billion Annually by 2030 December 2, 2021BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B…
- Vantage Points: Driving Better Results (Finally) for the Audience Measurement Situation November 9, 2021In this edition of BIA Advisory Services’ Vantage Points series, Brad Adgate, Media Consultant & Forbes Contributor, pens his views on the current audience measurement situation. The Vantage Point series taps the perspectives of various lookout points from around the local…
- Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market November 4, 2021Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results reveal that audio across Radio OTA and Digital is trusted and heavily used. Yet, there is a…
- Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot. October 26, 2021Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to understand what is going on in the industry, especially when it comes to…
Transaction Update for Television and Radio (Year-to-Date):