Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast

In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.

Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.

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2020 Forecast PR

BIA Unveils Local Over-the-Top (OTT) Advertising Forecast

BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.

Auto Ad Forecast Chart (5)

AT&T Media Strategy 2019

From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.

Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.


Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.

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BIA Forecast Local Political 2020 Aug 2019

Forecast available for BIA ADVantage clients.

Purchase the local political forecast here.

Transaction Activity (as of Sept. 30, 2019)

Transaction Update for Television and Radio (Year-to-Date): 

$ 5736 M
TV Transaction Value
$ 1070 M
Radio Transaction Value
# TV Stations Sold
# Radio Stations Sold
Recent Reports

Local Media Watch Blog

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