BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace
BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
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Economic Influencers on the 2023 U.S. Local Advertising Marketplace
BIA’s 2023 U.S. Local Advertising Forecast delivers a significant gauge on how the economy will affect nationwide and local market advertising. BIA’s CEO & Founder, Tom Buono, discusses the economic underpinnings of the firm’s latest revenue estimates with Nicole Ovadia, BIA’s VP of Forecasting and Analysis.
Top Recession-Proof Opportunities for 2023
As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.
- BIA Issues 2023 U.S. Local Advertising Revenue Estimates November 30, 20222022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its…
- Insights & Analysis: 2022 Client Favorites (So Far) November 2, 20222022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with…
- Leading Local Insights Podcast: Holiday Retail Advertising Spend 2022 October 26, 2022With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part…
- Political Ad Spending Ballooning in Final Stretch, As OTT Makes Gains on Share September 30, 2022Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from…
Transaction Update for Television and Radio (Year-to-Date):