BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- U.S. Local Adv Forecast 2020
- New Over-the-Top Forecast
- AT&T Media Strategy
- 2020 Local Political Forecast
U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.
Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.
AT&T Media Strategy 2019
From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.
Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.
Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast
CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.
Transaction Update for Television and Radio (Year-to-Date):